Digital Marketing
Transparent, measurable and accountable
A majority of marketing channels will eventually go the digital way. From hand-held devices to out-of-home installations – digital offers the advantage of a real-time dynamic medium with the power of granular analytics. Businesses who want to reach and engage with consumers and potential customers have to embrace digital marketing or risk being left behind.
Why Luminatiq?
Luminatiq brings together domain knowledge with digital marketing capabilities, supported by expertise in technology, content and analytics. Digital marketing is exponentially more productive when the solution is driven by a full-stack of services. This ensures a positive reinforcement loop that constantly, systematically and incrementally improves the marketing campaigns. Outcome based performance marketing is possible with a tight fit between content capabilities, technical prowess and analytical know-how. Luminatiq brings everything to the table, and makes sure all the moving parts are integrated with each other - presenting a single, clear and purposeful solution to the end customer.
Domain Based Strategies
Digital marketing has to be deployed in a manner suitable to the unique nature of the industry and ecosystem for each particular business domain. Our cross-functional experts come with domain expertise to help craft the strategy, fine tune the channel mix and select the business metrics that matter.
Content Creation
Digital Marketing helps businesses reach their customers at the right moment, but the conversion is driven by the right message. Brand content has to be optimized for reach and engagement while conforming to brand guidelines. Lead generation is led by conversion oriented content customized for customer segments. We have an exclusive vertical with demonstrated expertise in content creation.
Digital Infrastructure
Digital campaigns run on the back of a tightly integrated platform ecosystem. There are several moving parts within the ecosystem, including CRM, marketing platforms, content frameworks, data storage and analysis tools and outbound/inbound channels. The different parts have to talk to each other in a seamless manner, and have to be wrapped in a user interface that makes it easy to use for the end consumer, protects privacy and ensures data security.
Data Driven Analytics
Digital marketing campaigns generate a vast amount of data - and it is a challenge to sift through the data to enable near real-time dynamic analysis to come up with actionable insights. This requires quantitative capability coupled with an understanding of analytical tools and platforms. Domain level expertise is critical to make sense of the data in the context of the business dynamics as well.
Branding & Brand Building
The legacy of your organization is clearly always related to your brand image. Let us study your values, culture, and goals to create an astute, perceptive and witty brand image for you based on time and tested Design Thinking processes and a dash of unconventional approach.
